SafeLab AI Engineering helps marketing, creative, and PR agencies use AI to ship more client work with less busywork, while keeping client data safe and every brand on voice.
AI fits into your project management, ad platforms, and review process without slowing down client work.
Client contract terms, confidential data, FTC review rules, and likeness consent are built in, with a policy every team can follow.
Every engagement includes former senior tech leads and engineers from leading tech companies.
AEO is how you get named and recommended inside AI answers from ChatGPT, Perplexity, and Google AI Overviews. Here is what it is, how it differs from SEO, and how to do it.
A practical guide to writing an AI usage policy your team will actually follow, with a plain-language starter template covering approved tools, data rules, and disclosure.
Irvine firm led by a former Blizzard Entertainment applied scientist helps SMBs, public agencies, nonprofits and startups adopt AI safely and measurably.
Agencies with 5 to 200 people: full-service and digital shops, creative and branding studios, PR firms, performance media and SEO teams, and content and social agencies. Each has drafting and reporting work AI can take on, and client data that needs approved tools.
It depends on each contract. Some MSAs require disclosure or client approval before AI is used, some ban AI imagery, and many say nothing. The assessment reads your standard terms and key client contracts, flags AI clauses for your attorney, and turns them into rules your team can follow.
Only into a tool your agency has approved for client work. Free consumer accounts may train on what you paste, and briefs hold unreleased launches, customer lists, and performance data. We usually approve one business tool and give everyone a one-page rule.
U.S. Copyright Office guidance says prompts alone do not make you the author of AI output. Human selection, arrangement, and edits can be protected. Clients expect to own deliverables, so we set up review and editing steps that document the human work. Contract wording stays with your attorney.
No. Since October 21, 2024, the FTC’s rule on reviews and testimonials bans fake reviews, including AI-generated ones, and the FTC can seek civil penalties. AI can draft review requests and replies to real reviews. Paid endorsements still need clear disclosure.
Not without consent. California Civil Code 3344 makes it unlawful to use a person’s name, voice, photograph, or likeness in advertising without consent. Treat AI look-alikes and cloned voices of real people the same way, and get a written release before the work starts.
Give the tool each client’s style guide, approved examples, and banned claims, and keep each client in its own workspace. A person edits every draft before it ships. For large accounts, a custom assistant can hold each brand’s rules.
No. AI handles first drafts, variations, resizes, and report narratives. Your people keep the strategy, the creative judgment, and the client relationship. AI drafts, people decide.
Our team is based in Irvine and most clients are in Orange County and greater Southern California, where we can train your team in person. Remote engagements work fine for the assessment and On-Going Support.
It starts with a 30-minute kickoff meeting over video or in person, then a written proposal, then the on-site AI Strategy & Assessment: a tool and vendor review, a client data and contract review, a written AI usage policy, and a prioritized roadmap.
Monthly AI insights & case studies, plus exclusive invites to our breakfast roundtable discussions with other forward-thinking business leaders.
Questions about AI at your agency? Send us a message and we’ll reply within one business day.
